New Patient Numbers
99
June matched May's 99 and remained well ahead of June 2025's 58.
01
Summary
What happened in June.
A quick read on patient volume, enquiry generation, phone demand, and the clearest channel outcomes from the month.
Lead Volume
37
18 leads finished won and 19 finished lost, with total lead volume up strongly month over month.
Call Demand
192
134 calls were answered, giving June an overall answer rate of 69.8%.
Website Traffic
1.30K
Paid traffic still led volume with 635 visitors, although total website traffic was lower than May.
02
Learned
What June showed us.
The strongest lessons this month sit around lead growth, paid-search intent, local phone demand, and the need for cleaner attribution.
Demand growth
Lead volume improved materially.
Tracked leads increased from 24 in May to 37 in June, showing stronger enquiry flow even with softer website traffic overall.
Attribution gap
CRM source clarity remains limited.
33 of 37 leads were recorded as unknown source, so performance reads best when CRM outcomes are paired with call and traffic data rather than source labels alone.
Local intent
GBP continued to generate high-value phone actions.
Google Business Profile produced 147 calls and 107 website visits, keeping local discovery commercially important in June.
Paid conversion path
The new patient offer remained the clearest paid-call destination.
Of the calls tagged google paid, 26 were attributed to the New Patient Offer page, showing where paid intent was most clearly converting.
03
New Patient Numbers
New patient history.
This table shows the recorded new-patient history from June 2025 through June 2026.
June 2026
99
Current month result
May 2026
99
Previous month baseline
Peak month
145
December 2025
2026 Jan to Jun
642
Total across the six recorded 2026 months
New Patient Numbers by Month
Monthly history is shown by year so June 2026 can be compared cleanly against the available 2025 record.
High point: 145
| Month | 2025 | 2026 |
|---|---|---|
| January | - | 136 |
| February | - | 98 |
| March | - | 104 |
| April | - | 106 |
| May | - | 99 |
| June | 58 | 99 |
| July | 72 | - |
| August | 82 | - |
| September | 58 | - |
| October | 78 | - |
| November | 119 | - |
| December | 145 | - |
Trend
New patient volume has stabilised after the early-year peak.
June finished at 99 new patients, matching May and sitting close to the March and April range. That suggests the clinic is now holding a steadier monthly level after the stronger spike seen in January.
Year-on-year read
June is materially stronger than the same month last year.
June 2026 delivered 99 new patients versus 58 in June 2025, which is a 70.7% year-on-year increase and a clear sign that current acquisition is outperforming the available prior-year comparison.
Commercial view
The main opportunity is lifting from stable to growing again.
With 642 new patients recorded across January to June 2026, the clinic has maintained strong throughput. The next step is turning the stronger lead and call volume from June into enough attended bookings to push NPN back above the current high-90s baseline.
04
Leads
Tracked enquiries and outcomes.
June produced more tracked enquiries than May, although most CRM records still carried unknown source attribution.
Total leads
37
Tracked leads increased 54.2% from May's 24.
Won
18
June won volume was up from 8 in May.
Lost
19
Lost volume remained elevated and slightly higher than May.
Lead value
$4,467
Combined recorded lead value across all June opportunities.
Lead source mix
Lead stage outcome
Common themes
This theme mix reflects the 21 June leads where enquiry intent was clearly identified, with general treatment questions forming the largest group.
General / other treatment enquiries
15
Implants
2
Emergency-related
2
Routine checkup / clean and orthodontics
2
Volume quality
More leads did not automatically mean cleaner conversion.
June generated 13 more tracked leads than May, but the lead mix still split almost evenly between 18 won and 19 lost. That suggests demand volume improved faster than lead quality or conversion handling.
Pipeline read
Most leads are either progressing well or dropping out early.
The stage mix is concentrated in 15 attended and 14 not interested, with much less sitting in mid-pipeline stages. In practice, that points to a front-loaded outcome pattern where enquiries are deciding relatively quickly whether they are a fit.
Key risk
The attribution gap is now limiting strategic decisions.
With 33 of 37 leads recorded as unknown source, the clinic can see the outcome improvement but not clearly which channels created it. The next reporting gain is cleaner source tracking, so budget and follow-up decisions can be tied to actual lead origin rather than inferred from surrounding data.
05
Calls
Phone demand increased across June.
Call volume lifted month over month, with Google Business Profile still carrying the biggest share and Google Ads adding a meaningful paid-call stream.
Total calls
192
All tracked calls recorded in June, up from 157 in May.
Answered
134
Overall answer rate finished at 69.8%.
Missed
58
Missed calls remain recoverable demand.
First-time callers
76
First-time callers made up 39.6% of total call volume.
Call channel split
Top paid-call keywords
Google Ads call detail
Answered Google Ads tracked calls
32
This combines answered calls from the Google Ads number and the pool number, giving Google Ads tracked calls a 72.7% answer rate.
Calls tagged google paid
27
This is the attributed paid-call subset in June reporting, separate from the full tracked-number total above.
Local demand
GBP remained the largest phone driver.
147 of 192 calls came through the GMB number, reinforcing how important local profile visibility remains to phone demand.
Paid search behaviour
Google Ads continued to create direct phone intent.
Google Ads tracked numbers generated 44 calls, while the attributed paid-call subset points to strongest activity around the new patient pathway and core dentist search terms.
Operational opportunity
Higher volume came with more call leakage.
Answered calls increased in June, but the overall answer rate slipped from 73.9% in May to 69.8% in June, making missed-call recovery more important.
06
Meta Ads
Meta delivered efficient landing-page traffic in June.
The account's clearest June strength was practical traffic creative, especially first-visit reassurance and ortho consult messaging that turned spend into verified landing page views at efficient costs.
Spend
$455.36
Down 10.3% versus the prior 31 days, while still supporting meaningful traffic volume.
Landing Page Views
460
Delivered at an average of $0.99 per landing page view.
Impressions
72.8K
Lower than May's 103.63K, showing smaller delivery scale month over month.
Weighted CTR
1.46%
Attention remained healthy across the June creative mix.
Traffic Campaign Output
353
The main traffic campaign delivered 353 landing page views from $301.71, working at $0.85 per landing page view.
Ortho Support Campaign
102
The ortho consult campaign added 102 landing page views from $107.14, at $1.05 per landing page view.
Top campaigns
1. Austral | Traffic - Landing Page View | Awareness | Video + Carousel
353 LPV
$301.71 spend, $0.85 cost per landing page view, and 774 clicks. This was the clear volume leader across June Meta activity.
2. Ortho Consult | Traffic - Landing Page View | Awareness
102 LPV
$107.14 spend, $1.05 cost per landing page view, and 260 clicks. This remained the strongest service-specific traffic campaign in the account.
3. Awareness | Omnipresence
5 LPV
$46.51 spend, $9.30 cost per landing page view, and 26 clicks. This campaign contributed reach, but very little verified website traffic compared with the two traffic campaigns above.
What worked
The strongest June messages were low-friction and practical: first-visit clarity, ortho consult intent, patient-journey explanation, and new-patient offers. Those themes were the clearest drivers of verified landing page activity.
What to watch
The awareness campaign still delivered reach efficiently, but it contributed very little verified website traffic compared with the traffic campaigns. June evidence favours keeping budget focused on practical traffic-first creative unless awareness has a separate strategic role.
Scale opportunity
The clearest next move is to build more variants around the winning reassurance and ortho consult themes, then expand the educational and new-patient offer cluster so the account is not relying on only a few lead creatives.
Next question
June Meta performance looks efficient at the landing-page-view level. The next question is whether that traffic is also producing stronger lead quality and booked outcomes.
07
Google Ads
Google Ads stayed active through one primary search campaign.
June search delivery remained commercially useful, with solid click-through rate, 53 reported conversions, and all meaningful spend concentrated in the active search campaign while PMAX stayed paused.
Impressions
2,659
Search visibility across the June 1 to June 30, 2026 period.
Clicks
232
Up from 209 in May, with activity strongest through mid-month.
Conversions
53
Total conversions recorded across June.
CPC
$7.91
Down from $8.67 in May.
Spend
$1,835.72
Slightly above May's $1.81K.
Campaign breakdown
Search Campaign | Austral Smiles
232 clicks
$1,835.72 spend, $7.91 CPC, 8.73% CTR, 17 leads, and 2,659 impressions. This was the only campaign generating Google Ads delivery in June.
Commercial read
Search intent is converting at a healthy rate.
A 22.84% conversion rate at $34.64 per conversion suggests June search traffic was not just generating clicks, but producing meaningful action at an efficient cost for the clinic.
Account structure
June performance depended on one campaign only.
All Google Ads delivery came through Search Campaign | Austral Smiles. That kept results focused on core dentist-intent demand, but it also means the account had very little diversification if volume softened or CPC rose.
Next focus
The biggest improvement lever is post-click conversion.
June already showed efficient search demand, so the next gain is likely to come less from chasing more traffic and more from lifting what happens after the click: stronger landing-page alignment, tighter call handling, and better follow-through on high-intent enquiries.
08
Landing Page
Google Ads intent concentrated around the new patient page.
Both landing pages remained part of the Google Ads pathway in June, although attributed paid-call activity was heavily concentrated on the new patient offer.
Primary page
New Patient Offer
26 calls tagged google paid were attributed to this page, making it the clearest June paid-call destination.
Secondary page
Orthodontics Offer
The orthodontics page remained live within the Google Ads setup, although June reporting did not show attributed paid-call volume against it.
Call attribution
One additional google paid call in June was tied to a separate emergency-focused page, but the overwhelming majority of attributed paid-call demand landed on the new patient offer.
Commercial read
The paid-search journey is working most clearly when it routes high-intent traffic into the new patient offer, so that page remains the primary conversion asset to protect and refine.
09
Website Traffic
Traffic eased back from May levels.
Website traffic fell in June, although paid channels remained the largest source of visits and referral traffic stayed stable.
Total website visitors
1,298
Total visitors were down 25.5% versus May's 1,742.
Top traffic driver: Paid channels - 798.
Traffic read
The main June website story is a volume drop, not a channel mix collapse. Paid channels still led traffic comfortably, with 798 visits combined from paid traffic and paid search, while organic and referral continued to contribute a meaningful secondary layer.
That suggests visibility is still being generated, but the account did not hold May's overall visit scale. The next question is whether the lower volume was offset by stronger traffic quality, especially across lead and call outcomes.
Traffic breakdown
10
Google Business Profile
Local visibility stayed steady and action-oriented.
GBP improved overall views and search visibility in June, while continuing to convert into website visits and phone calls.
Total views
848
Up from 800 in May.
Search views
667
Search remained the main discovery surface.
Map views
181
Maps visibility remained stable alongside search growth.
Calls
147
The strongest direct action outcome from GBP in June.
Website visits
107 profile visits to site
The profile also drove 107 website visits, showing it continued to support both phone and web conversion paths.
Discovery read
Search visibility strengthened.
667 of 848 total views came from search, which means discovery improved primarily through search rather than maps in June.
Action mix
Calls remained the main local conversion action.
Bookings and conversations remained at 0, so the profile is still functioning most strongly as a call and website-visit driver.
11
Wins
What went well this month.
June's strongest positives came from lead growth, efficient paid search, and steady local visibility.
Win 01
Lead volume grew strongly.
Tracked leads rose from 24 in May to 37 in June, with won outcomes increasing from 8 to 18.
Win 02
Google Ads became more efficient.
June delivered 232 clicks at a lower $7.91 CPC, improving on May's cost efficiency while slightly increasing spend.
Win 03
New patient volume held steady.
99 new patients matched May's result and kept the clinic well ahead of the same month last year.
12
Action Plan
What we are doing next.
The July focus follows the clearest June signals: protect the channels creating demand and sharpen what happens after the enquiry lands.
1
Tighten attribution and follow-up
With 33 of 37 leads recorded as unknown source and 19 leads lost, the immediate priority is cleaner source tracking and faster lead progression after first contact.
2
Keep backing the new patient pathway
The strongest paid-call signal in June came through the New Patient Offer page, so that journey should stay central to Google Ads optimisation and landing-page refinement.
3
Improve call capture
June call volume increased, but answer rate eased. Reducing missed calls and improving call handling will help protect the extra demand already being generated.